Avenorte Avícola Cianorte Ltda., also known as Guibon Foods, has a clear mission to lead the Brazilian poultry industry with a focus on sustainability, quality, and compliance. The company is dedicated to producing high-quality poultry products while maintaining rigorous food safety standards that meet both national and international certifications, such as HACCP and the British Retail Consortium (BRC) standards. Their mission underscores a commitment to ethical production practices that ensure safety and sustainability across every stage of their supply chain—from raw material sourcing to final packaging. By investing in modern technology and upholding these standards, Avenorte strives to reinforce consumer trust and deliver premium products to global markets.

Avenorte’s vision is to expand its global presence as a trusted name in Brazilian poultry, with a particular emphasis on social responsibility and environmental stewardship. They work towards promoting sustainable agriculture practices and reducing their environmental footprint, aligning with initiatives like the UN Sustainable Development Goals (SDGs). Furthermore, Avenorte actively supports social programs, including those that provide job opportunities for young apprentices, promote inclusivity, and enhance gender equality. Their long-term vision encompasses both a commitment to innovation in food production and a proactive role in contributing to the well-being of their community and the planet as a whole.